Chanel Classic Flap Bag

The years’ most coveted designer handbags backed by resale insights

January 24, 2024

In a captivating revelation, Rebag, the leading online luxury resale platform with a focus on accessories, has unveiled its highly anticipated 2023 Clair Report. This comprehensive report, utilizing the company’s proprietary software suite (Comprehensive Luxury Appraisal Index for Resale), delves into the dynamic world of designer brands and their performance on the resale market throughout the year.

Telfar emerges as the undisputed champion, maintaining its “off the charts” value retention. After dominating in 2022, Telfar achieved an impressive 228% average value retention in 2023, solidifying its status as a top-performing brand.

Telfar Shopping Bag

Unicorn status and beyond

The report highlights the elite “unicorn” status achieved by Hermès in 2023, standing alongside Goyard as the brands that are reselling between 85%-110% of their retail prices. Hermès witnessed a notable 6% increase in average value retention, securing its position as the most investment-worthy brand after Telfar. Particularly, the Constance Bag and Picotin Lock Bag stood out for retaining the highest value.

Goyard and Chanel followed closely, with Chanel’s Deauville tote, 22 Chain Hobo, and Coco Top Handle leading the pack. Louis Vuitton, despite debuting in 2007, saw remarkable success with the Neverfull Tote, reaching new heights of popularity and retaining 136% of its retail value on average.

Chanel Deauville Tote Bag

Market dynamics and trends

Despite slight declines in some brands’ average value retention, the report notes that primary market price increases outpaced those in the secondary market. Rebag’s Chief Marketing Officer, Elizabeth Layne, explains that luxury brands aim to maintain exclusivity by increasing prices, influencing the secondary market with a slight lag.

The emergence of “quiet luxury” as a trend in 2023 impacted accessory sales. Brands like Loewe, The Row, and Bottega Veneta, known for their “stealth wealth” appeal, showcased impressive value retention for popular items. The report explores the broader fashion landscape, highlighting the impact of trends like “Barbiecore” and “quiet luxury” on the secondary luxury market.

Saint Laurent Le 5 A 7 Hobo Bag

Color trends and celebrity influence

“Pink” emerged as an unexpected star in the resale market, with pink handbags averaging 81% value retention, outperforming other colors. Pink handbags, associated with the Barbiecore trend, surpassed the 76% average value for all other colors combined. Chanel’s Classic Flap bag in bubblegum pink, prominently featured in Margot Robbie’s appearances, took the top spot with 110% average value retention.

Celebrity endorsements further solidify the influence on resale values, as seen with Hailey Bieber’s association with Saint Laurent‘s Le 5 À 7 Hobo. The item gained prominence and retained its value, exemplifying the impact of celebrity partnerships in the luxury market.

Celine Triomphe Bag

Popular picks and trends

Celine‘s Triomphe secured the title of Rebag’s most-searched bag of 2023, followed by Louis Vuitton’s Neverfull and Prada‘s Re-Edition. Hermès’ Kelly Pochette experienced the highest increase in value (+93%).

The report also delves into luxury watches and jewelry, identifying top performers such as Audemars Piguet and Patek Philippe. Cartier‘s timeless Tank style and Tiffany & Co.‘s Return to Tiffany Heart Tag Choker Necklace made waves with impressive value retention.

For those seeking investment-worthy items, Rebag’s Clair Picks recommend handbags like Louis Vuitton’s Sologne Bag, Saint Laurent’s Le 5 À 7 Hobo, and Chanel’s Classic Double Flap Bag. In the realm of watches, Cartier’s Panthère de Cartier Quartz Watch Stainless Steel 22 and select Rolex styles are highlighted as promising choices for rising in value based on data.

Hermès Vert Fizz Constance Bag

Will trends continue to shape designer resale?

Rebag’s 2023 Clair Report offers a fascinating glimpse into the dynamic landscape of luxury resale, revealing trends, brand performances, and invaluable insights for both enthusiasts and investors. Telfar’s stellar value retention, Hermès’ consistent unicorn status, and the unexpected rise of pink handbags underscore the ever-evolving nature of fashion. Celebrity influences, from Margot Robbie to Hailey Bieber, showcase the powerful synergy between stars and resale values. Beyond handbags, the report explores the enduring allure of timeless pieces from Tiffany & Co. and Cartier, while Audemars Piguet and Patek Philippe redefine excellence in the world of luxury watches. This data provides a roadmap for those navigating the investment terrain, offering hand-picked selections primed for future value appreciation. As fashion continues to intertwine with culture and celebrity, the report not only serves as a comprehensive guide but also as a testament to the enduring allure and investment potential within the ever-vibrant luxury market.

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